If you’re a business owner who’s looking for ways to grow your business in a highly competitive marketplace, or someone new to Google SEM in the Philippines, then having a handful of questions is perfectly normal.
To lend a hand, we’ve provided answers to some of the most frequently asked questions about SEM, as follows:
What is SEM?
Search engine marketing, or SEM, is a marketing practice that uses paid advertisements displayed on search engine results pages (SERPs). Paid search, also called pay-per-click (PPC), is often used in Google Ads. The goal of SEM PPC is to enhance your website’s traffic and visibility through search results from keywords that are related to your business and its products or services. In Google AdWords, when a user searches for words or phrases that include your chosen keywords, your AdWords ads are served to them.
How to find out if SEM is right for my business?
Regardless of your business goals, SEM offers massive opportunities for your brand. Aside from SEO (search engine optimization), SEM helps in generating more leads, awareness, partners, investors, and sales faster. With a trusted search engine marketing agency by your side, lucrative SEM services are something you can expect. Experts know the pros and cons of paid advertising. They also do comprehensive evaluations to serve campaigns that fit the needs and objectives of your business.
Can I measure the success of SEM? How?
Measuring your SEM performance is crucial in the game, and fortunately, they are highly measurable. The best SEM agency knows several ways to measure SEM efforts based on the objectives. If the campaign is for awareness generation, you can monitor the impressions and clicks on organic and paid search engine listings. Subsequently, tracking conversions and click-through rates are beneficial if your purpose is to measure your brand preference or text ad creative performance. Whatever your objectives are, it’s important to set at least one conversion target and ensure to measure your online and offline marketing efforts against it. This will help you adjust your schemes until you hit your target range.
How will my search ads reach the top position?
Being on Google’s top rankings is a huge component to reach online business success. Several factors can affect how often your site can appear at the top of the page, and that is something you can control. First off, understand the Google algorithm, and know that it changes constantly. Also, determine the relevant keywords you want to compete for. It’s better to narrow down the competition and relevance of broad words or phrases. For instance, instead of using “hats,” work for “fedora hats” or “women’s hats.” Primarily, the top SEM company ensures that you remain steadfast in the competition by staying in the know.
What’s the difference between SEM and SEO?
While SEO and SEM relationships are pretty close in search marketing, they include different approaches. The main difference between the two is that SEM uses paid strategies to arrive in search. On the other hand, SEO focuses on using organic strategies to appear in the search. SEO earns 100% of their traffic from organic results, while SEM is a great option if you want to tap both SEO and PPC to generate traffic from search engines.
Does search marketing correlate with other types of marketing?
Yes. Search marketing accords with other types of marketing, such as inbound and content marketing. Inbound marketing attracts customers through valuable content and experiences created for them. Similar to search marketing, inbound marketing is valuable for users who seek answers. To be found on users’ queries, your SEM agency needs to provide high-quality contents that can solve these queries to increase brand visibility.
Should I manage my own SEM efforts in-house or outsource to an SEM agency?
For most companies, outsourcing their search engine marketing activities yield better outcomes. Hiring the best SEM agency ensures that their search marketing campaigns are well-managed by professionals. Conversely, bringing it in-house can be expensive since you need to hire employees and pay wages along with their benefits and equipment. Whereas, when you acquire an SEM vendor, you will only pay for their service, plus they are a team of marketing experts who are well-versed in a range of digital marketing techniques.
What are the criteria to find the right SEM company?
The results from search engine marketing largely depend on the SEM company you’ll choose. To evaluate SEM agencies: check their years of experience in the industry, ask for feedback from their existing clients, know the number of their employees and the size of their clients, review client testimonials, learn their pricing, and require a free audit of your Google Ad campaigns. These are just some of the most important things you should consider.
How to find a trusted SEM consultant?
Depending on your objectives, a good SEM consultant will navigate and learn your business to help accomplish your targets. To find a skilled SEM consultant, you can start by researching credible sites for SEM hunting. You may also ask for referrals from your family, friends, or relatives. Find an SEM consultant that will improve your site’s traffic and brand awareness while reducing the SEM marketing costs.
For novices in SEM, one of the best ways to succeed in this field is to ask questions and have them answered. Thus far, knowing the basics of SEM means you’re one step closer to building a strong online presence through the power of search engines. With the right SEM agency, SEM marketing can turn out to be a prominent tool that will bring your business to a whole new level.
AMPH Advertising Agency Inc. is Google-authorized and Google’s top partner agency here in the Philippines since 2013. Aside from providing indisputable expertise in SEM, we also offer different social media marketing services. These include Facebook, Instagram, and YouTube advertising. Contact us at +632 8553 6002 today.