People nowadays would search products they are looking for on Google. Millions of consumers actively seek answers from Google daily. However, if people are not aware of your products or services, they will not look for you on Google. That’s where Google Display Network comes in.
Put your brand in front of over 2 million websites and connect with the people who need you. Google Display Network clearly offers a huge opportunity to help your business grow to success.
What is Google Display Network?
The Google Display Network places your ads in front of people’s screens while they are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. This system reaches 90 percent of internet users worldwide and more than 2 million websites.
Display Network grants visual and rich media ads rather than just plain texts. Imagine using this coupled with a great strategy from the aid of Google display advertising in the Philippines – this can open great opportunities for your business, the key is to know how to use it.
How Google AdWords work?
Google AdWords is an online advertising platform, allowing advertisers to display ads on the search engine result page of Google. This works through targeted keywords. Advertisers pay to have their ads placed at the top of the search results page. AdWords works as pay-per-click (PPC), so an advertiser is only charged if the user clicks the ad.
Landing page experience
This is where google determines if your website provides what the searcher is looking for. Once the user clicks your ad, they will arrive at a web page you’ve set. Aside from generating relevant keywords, there are many ways to enhance your landing page experience which Google display advertising companies can aid.
Expected click-through rate (CTR)
This is a keyword status measuring how likely your ads will be clicked based on the keyword and how well it has performed in the past. The expected click-through rate (CTR) is ranked by Google on 3 statuses including above average, average, and below average. If you get below average make sure to make adjustments or seek professional help from Google display advertising companies.
Payment
Payment per ad depends on your quality score and the rank of the following ad below you. Google divides the rank of the business below you by your quality score and then they add 1 cent. The higher your quality score the lesser you pay.
9 Ways to Increase Your Sales using Google Ads
Begin with setting your objectives
Make sure that your objectives are clear and you have plans to hit them. This boils down to the product category and the main offers you need to feature. The key is to create an effective strategy. Look for areas that will likely produce more return on investment.
Identify relevant keywords
Selecting the best keywords is highly important to improve your ranking along with relevant page content. The right keywords are most likely to give positive results such as clicks and conversions. Aside from having Google display ads or Google banner ads, discovering appropriate keywords will bring fortune to your online marketing campaign.
Build a relevant landing page
The ultimate goal of your marketing efforts is to make sales. Once the user clicked your ad, it will drive him to your landing page. The message of your landing page can turn the searcher into a consumer. That’s why it is important to check the relevance of your landing page.
Utilize the right keyword match types
The keyword match types determine how users can trigger your ad. The system recognizes the search term and then displays ads accordingly. The types of keyword matches include broad, broad match modified, phrase match, and exact match. You may choose broad keywords to reach a wider audience.
Fill Out All Available Ad Content
Expanded text ads (ETAs) have made it possible for businesses to maximize ad space, allowing them to add more relevant texts about their products and services. As advertisers, it would be unwise not to maximize these extra ad spaces. For more effective advertising, make sure to fill out all fields available for the ads.
Include Reviews and Testimonials
In terms of marketing, word-of-mouth remains very effective. This is also true when it comes to your strategies for Google ads network in the Philippines. Apart from planning the placement of the ads or coming up with interesting and relevant text, you can also try adding the entire or snippets of testimonials and reviews from partners and past clients. These will help show potential customers about their firsthand experience with your service or product.
Don’t Forget Your Contact Page
The Contact Page is one of the most important parts of a website. It allows businesses to communicate with potential clients, and through feedback and concerns, can help them improve more about their services. Make sure that your Contact Page is highly visible and easy to use. It should also contain the quickest way for your clients to visit or contact you. If possible, you may add a map or an online inquiry form.
Test the Buttons
The main goal of any Google display advertising agency in the Philippines is to attract customers and encourage them to convert, which will increase sales and profit. To improve chances of conversion, you should take a closer look at the buttons on your landing page. The size, shape and even the colors of these buttons should be enticing enough to attract people to click on them. As a tip, orange is said to be the best color to increase click-through-rates.
Consider Going Mobile
It is a fact that most of your customers are accessing your website and viewing your products and services through their mobile devices. Making your website mobile-friendly will ensure better chances of engagement and conversion with your target audience. The same goes for ads; they should be eye-catching and non-disruptive when viewed on a desktop or mobile device.
Get started with Google Ads today with AMPH Advertising Agency Inc, the leading digital marketing agency in the Philippines. The company also offers digital solutions such as search engine optimization, search engine marketing and social media marketing. For more information, call +632-8553-6002.