Google has been predominating the world of digital advertising marketplace for many years. Some businesses or brands may try to manage their Google ads in-house until they can't anymore. The immersed efforts may already consume precious time and resources. Poorly managed Google ads do not only cause losses but their penalties can also create long-term damages to your brand which can be hard to fix.
Getting expert help, on the other hand, has apparent merits and advantages when running your Google display ads campaign. A top digital marketing agency can help achieve result-driven strategies and best reach to get optimum conversions and return of investment (ROI).
Here’s why your Google ads network in the Philippines needs to be professionally managed.
Ad agencies know the Google Ads’ benchmarks and industry norms
Choose an experienced agency with special knowledge about the industry of the account. This way, you can save a lot of time from tests like trial and error since they already have a wide perspective on how things work and operate. They can be familiar with how to use dynamic remarketing ads or responsive text ads within your campaign. This also guarantees control in the performance of your Google ads approach. Just remember to hire the right agency for your campaigns, so you’ll save a considerable amount of time and money.
Ad agencies are conversant of the software
Google ads interface isn’t very user-friendly. It may be hard to keep up with it if you aren’t trained to do it or it is simply not your main task. Good thing, ad agencies know how to navigate them effectively. Digital marketing agencies have their ad management and tracking software, tailored to serve Google ad purposes which entails a great advantage.
Ad agencies have immense experience and expertise
Ad agencies have handled and seen hundreds and thousands of campaigns. Their expertise can play a huge part in the success of your digital campaign. They know whether or not you need to take a risk or play it safe. They also know when to reach out for untapped markets and when to compete fearlessly or when to stabilize. Hiring a professional team can be especially necessary nowadays due to the coronavirus pandemic when businesses are left in great difficulties. Top digital marketing agencies know how to handle physical and virtual scenarios since they have built experiences for years.
Ad agencies are a portal to beta testing opportunities
Digital marketing agencies usually have a dedicated Google rep that has access to every type of perks which are unlikely offered when you handle your campaign solo. Professional digital advertisers maximize your potential success and revenue on Google. With the connections they obtained, they can run a beta test and enroll five accounts in a row. A threshold of fresh strategies which your competition may not get is accessible when you hire a top digital marketing agency to help you get ahead in every aspect of google network display.
Ad agencies are systematic and organize
Problems and struggles are surely part of every Google ad campaign. Some may try to solve the issues internally, not realizing that agencies hold an effective solution for their particular needs. Agencies have several departments designed to resolve specific problems you have. Also, third-party management has contacts from other agencies or contractors that focus on certain areas you require to solve the equation. The booming business of e-commerce, for instance, can have significant benefits from digital marketing agencies due to its brand-new methods and orderly approach.
Ad agencies understand how the sales funnel work
Sales funnel is a visual presentation of a marketing concept describing a customer’s journey from the time they heard your brand all the way to purchase. It involves a series of steps guiding potential users to become a buying customer. The top is when you announce your product to everyone, even to those who have never encountered your brand before. The middle indicates targeting users who’ve shown interest in the kind of market you offer but have done a transaction with your competitors. The bottom means that you have secured the loyalty of your customers who have purchased before, and you manage to retain them. These steps can vary depending on the business scheme. Also, each of the phases requires a different advertising approach to earn its benefits which an ad agency can help with.
With the strong competition and the world’s current situation due to the coronavirus pandemic, getting professional help with your Google ads campaign can have a huge advantage. This can still be true even if you have an in-house team. Almost everyone who uses google network display can benefit from having the right agency partner. Their insights and dedicated effort can work well to augment and better your team’s effort in reaching the account’s success.
Increase your sales using Google ads with the right digital marketing agency that provides an advanced strategy and drives a great percentage of revenue increase. AMPH Advertising offers digital solutions for Google Display Ads, including SEO, SEM, and social media marketing. Contact us at +632-8553-6002 today.