What is SEM?
Search Engine Marketing (SEM), also known as paid marketing, is one of the most cost-efficient ways for businesses of all sizes to drive traffic to their websites. Through SEM, we are able to send a direct message—in this case, an advertisement—that is specific and relevant to the searched keywords and search intent of the target market, thereby increasing the chances of traffic and conversion.
Often mistaken by many as SEO, SEO and SEM are almost opposite to each other, but both offer similar results in improving your website ranking on the search engine. Commonly known as “paid ads”, Search Engine Marketing (SEM) is what you often see on the top results of your search query, labeled as sponsored, or advertisement.
Running an SEM campaign is a great way to generate leads and inquiries for your business. Search engines are the go-to resource for people looking for information. When people are in the market for a product or service, they are likely to search for it on Google. With the right keywords, you can target these people with your ads and generate leads and inquiries.
Google Paid Ads are a great way to target people who are already in the purchasing stage of their research. These people are more likely to be interested in your product or service and are more likely to convert into leads or customers.
AMPH's team of pay-per-click experts can help you achieve your marketing goals, whether you need to generate leads, increase sales, or boost brand awareness. Our highly trained and certified Google Ads specialists in the Philippines are experienced in running different Google Paid Ads including Search Engine Marketing. We understand the customer's journey at the back of our hand. Our deep understanding of consumers and their needs allows us to create campaigns that are tailored to your customers, not just to keywords.
Let us work together to develop a strategy that meets your goals.
Benefits of Search Engine Marketing
Cost-effective
With SEM’s pay-per-click model, you will only pay for your ads when interested users click on them. This means that you get FREE exposure on Google to relevant audience that are already looking for your services online.
High Engagement and Conversion
Research shows that 90% of people who search online know precisely what they’re looking for. With SEM, you can guarantee that your ads will be displayed at the right place and at the right time—in front of a highly targeted audience.
Awareness
Aside from directing traffic to your website, SEM can also help you increase brand awareness. The higher and the more times your ad places on the SERPs, the more likely consumers will visit your site.
Trackable
Using the campaign tracking codes that we will need our clients to encode on their website, SEM produces. SEM produces measurable results through in-depth campaign analysis, which will enable us to optimize our keyword choices, content, and bidding price.
Frequently Asked Questions
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