What is SEM?
Search Engine Marketing (SEM), also known as paid marketing, is one of the most cost-efficient ways for businesses of all sizes to drive traffic to their websites. Through SEM, we are able to send a direct message—in this case, an advertisement—that is specific and relevant to the searched keywords and search intent of the target market, thereby increasing the chances of traffic and conversion.
Often mistaken by many as SEO, SEO and SEM are almost opposite to each other, but both offer similar results in improving your website ranking on the search engine. Commonly known as “paid ads”, Search Engine Marketing (SEM) is what you often see on the top results of your search query, labeled as sponsored, or advertisement.
Running an SEM campaign is a great way to generate leads and inquiries for your business. Search engines are the go-to resource for people looking for information. When people are in the market for a product or service, they are likely to search for it on Google. With the right keywords, you can target these people with your ads and generate leads and inquiries.
Google Paid Ads are a great way to target people who are already in the purchasing stage of their research. These people are more likely to be interested in your product or service and are more likely to convert into leads or customers.
AMPH's team of pay-per-click experts can help you achieve your marketing goals, whether you need to generate leads, increase sales, or boost brand awareness. Our highly trained and certified Google Ads specialists in the Philippines are experienced in running different Google Paid Ads including Search Engine Marketing. We understand the customer's journey at the back of our hand. Our deep understanding of consumers and their needs allows us to create campaigns that are tailored to your customers, not just to keywords.
What is Google Ads?
Google Ads, formerly known as Google Adwords, is a pay-per-click (PPC) online advertising platform designed to help businesses reach their target audience. With Google Ads, advertisers can bid on specific keywords that users may include in their search queries when looking for products or services similar to their offering. The clickable ads may appear at the top or bottom of Google's search engine results pages (SERPs). This powerful tool helps optimize campaigns, track performance, and boost online visibility.
How Does Google Ads Work?
In Google Ads, the advertiser bids on keywords to secure higher placements on the search engine results page while ensuring they closely match the user's search intent. During each auction, Google calculates an Ad Rank through maximum bid and quality score to determine the ad's placement on the SERP once it goes live.
The maximum bid is the amount an advertiser is willing to pay for each click on their ad campaign (cost-per-click or CPC). On the other hand, the quality score evaluates the relevance of the ad and landing page to the user's search query. This score is typically determined by several factors, such as the expected click-through rate (CTR), ad relevance, and landing page experience.
Simply put, the success of your ad campaign will heavily depend on its relevance and bidding strategy. The more relevant your ad is to your target audience and the better your bid, the more likely you are to achieve top-ranked placement in SERPs and increased impression shares.
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Benefits of Search Engine Marketing
Cost-effective
With SEM’s pay-per-click model, you will only pay for your ads when interested users click on them. This means that you get FREE exposure on Google to relevant audience that are already looking for your services online.
High Engagement and Conversion
Research shows that 90% of people who search online know precisely what they’re looking for. With SEM, you can guarantee that your ads will be displayed at the right place and at the right time—in front of a highly targeted audience.
Awareness
Aside from directing traffic to your website, SEM can also help you increase brand awareness. The higher and the more times your ad places on the SERPs, the more likely consumers will visit your site.
Trackable
Using the campaign tracking codes that we will need our clients to encode on their website, SEM produces. SEM produces measurable results through in-depth campaign analysis, which will enable us to optimize our keyword choices, content, and bidding price.
What Are the Types of Google Ads We Offer?
Google Ads offers various types of ad campaigns to suit different business goals and target audiences. Here are some types of Google Ads that we offer:
- Search Ads – Search ads are text-based Google ads displayed on search engine results pages. These ads typically appear at the top or bottom of the search results page when a user searches for a keyword that matches the one you bid on.
- Display Ads – Display ads are image-based ads that appear on a vast network of partner websites, blogs, and apps within the Google Display Network. Unlike search ads, which are triggered by keywords, these ads focus on audience interests and demographics.
- Shopping Ads – Google shopping ads are a specialized ad format tailored for e-commerce businesses. To run this ad, you need to generate a specific product feed for Google Merchant Center. This feed serves as a repository for all product information (attributes), including images, titles, carousels, and prices. These ads are highly targeted and displayed to customers searching for similar products.
- Video Ads – These are video-format ads that allow advertisers to reach large viewing audiences through global platforms like YouTube or across the Google Display Network. Video ads allow businesses to attract customers and deliver targeted messages through visual storytelling, particularly for products and services that are hard to promote or sell.
- App Ads – These ads help promote your business app and increase user engagement and installs across Google’s platforms like Google Search, Google Play, YouTube, and Google Display Network. Google will use text ideas, images, videos, and assets from your app's store listing to run and test different ads across its networks.
- Local Ads – Local ads target searchers in a specific geographical location to help drive in-store visits. When a user clicks on one of these ads, they will see relevant information about your store, including its address and phone number. You can create a Google Business Profile (GBP) that integrates with Google Maps to increase visibility in “near me” searches.
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Why Is SEM Important to Local Businesses?
For local businesses seeking to improve their online presence and drive more customers, search engine marketing (SEM) is a crucial tool to consider. The benefits of SEM to local businesses include:
- Build a Strong Customer Base – Employing SEM strategies allows businesses to target potential customers in their local area with highly relevant ads. By appearing in search engine results when users look for any products or services, you can attract new customers and drive more traffic to your websites or physical locations.
- Low-Cost Investment – Unlike traditional marketing channels, SEM provides businesses with the flexibility to set their own budget and only pay when users click on their ads. This pay-per-click model ensures that you can effectively reach your target audience, resulting in higher conversion rates and a return on investment.
- Easy to Scale – SEM offers local businesses the opportunity to scale their ad campaigns based on their unique objectives and financial resources. By tracking and analyzing key performance metrics, you can fine-tune their SEM strategies to optimize campaigns, drive better results, and expand your reach in the local market.
Why Choose Our Search Engine Marketing Digital Agency
AMPH is a leading search engine marketing digital agency that offers comprehensive SEM services to businesses of all sizes. Here's why you should choose us for all your advertising needs:
- Expertise – AMPH is equipped with a team of experienced SEM specialists who are well-versed in the latest industry trends and algorithms. We will develop customized internet marketing strategies to generate targeted traffic and boost your online visibility.
- Proven Results – We have a track record of delivering impressive results for our clients. Our SEM experts have helped businesses across various industries achieve higher search engine rankings, increased website traffic, and improved conversion rates.
- Effective Campaign Management – We will handle every aspect of your SEM campaigns, from keyword research and ad creation to bid management and performance monitoring. With our expertise and customer-focused approach, you can expect that your campaigns will be optimized to deliver measurable results.
- Transparent Reporting – We offer detailed reports and analytics to track the effectiveness of your SEM campaigns. Our dedicated team will keep you informed about the progress and provide valuable insights to help you make informed decisions.
As Google's leading authorized agency in the Philippines, AMPH has an in-house team dedicated to planning and implementing client-specific marketing strategies. In return, we provide tailored Google Ads solutions that not only connect with your target customers but also drive conversions like never before.
With AMPH, you can trust that we will go above and beyond to achieve your desired outcomes and help your business grow. For inquiries, contact us at +632 8553 6002 or email inquiry@amph.com.ph.
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