What is Technical SEO?
In simple terms, technical SEO is like laying solid foundations for your website. It’s an integral part of on-page SEO which involves optimizing your website's infrastructure to achieve higher rankings and improve user experience. Technical SEO goes beyond just the content; it focuses on making your site more user-friendly and easier for search engines to crawl and index, improving its visibility and performance.
What Is the Importance of Technical SEO to Your Website?
Technical SEO is immensely important to your website for two major reasons. For one, it improves user experience. It involves optimizing various factors, such as website speed, security, and mobile-friendliness, to improve the user's overall experience with your website.
Second, technical SEO directly influences how your site performs in search engines like Google. If search engines cannot easily find, understand, and index your content, your visibility may be negatively impacted. Technical SEO makes your website more understandable for search engine bots. This ease of understanding allows the bots to crawl and index your pages efficiently, enhancing your website's visibility.
What Are the Benefits of Technical SEO to Your Site?
The benefits of technical SEO to your site are manifold and can significantly impact its performance and user experience. Here are some key benefits:
Enhanced Visibility
– Local SEO increases the chances of appearing in Google's Map Pack and local search results, boosting visibility among local potential customers.Targeted Traffic
– It helps attract relevant and high-intent traffic from nearby areas, increasing the likelihood of converting online searches into offline visits or sales.Competitive Advantage
– Optimizing for local searches can provide a competitive edge, especially for small businesses competing with larger enterprises in the same vicinity.
What is Local SEO Important?
Local SEO is vital for businesses aiming to target local customers and drive foot traffic to physical locations. Here are some key reasons why local SEO is crucial:
Adherence to Google's Best Practices
– By implementing technical SEO, your website aligns with Google's optimization guidelines, which can improve its visibility in search engine results.Increased Website Traffic
– Proper technical SEO makes your site more accessible and understandable to search engines, leading to better indexing and higher rankings. This ultimately results in more organic traffic.Improved User Experience
– Technical SEO enhances the overall user experience by focusing on website speed, mobile-friendliness, and site navigation. A positive user experience can reduce bounce rates and increase session duration.Enhanced Indexing
– Technical SEO ensures that search engine bots can easily crawl and index your website, leading to better visibility in search results.Increased Reach Across Channels
– With an optimized website, your content can reach a wider audience across various channels, including search engines and social media.Better Site Security
– A crucial aspect of technical SEO is ensuring website security, such as implementing an SSL certificate to use HTTPS protocol. A secure website protects user data and is favored by search engines.
Let us work together to develop a strategy that meets your goals.
Learning Technical SEO
Here are some of the technical SEO elements you need to take note of:
Crawling and Indexing
– Search engines use bots to crawl websites to discover new content or updates. Once the bot crawls a page, it's indexed in a search engine's database for retrieval during relevant searches.Site Structure
– The way your website is organized can significantly impact SEO. A well-structured site helps search engines understand your content, and users navigate your site more easily.Thin and Duplicate Content
– Thin content offers little or no value to users, while duplicate content is identical or similar to other content on your site or elsewhere online. Both can hurt your site's SEO.XML Sitemaps
– An XML sitemap is a file that lists all your website's pages, making it easier for search engines to crawl and index them.Robots File
– Also known as robots.txt, this file tells search engine bots which pages or sections of your site they should or shouldn't crawl.Structured Data
– This is a standardized format for providing information about a page and classifying its content. It helps search engines understand and display your content attractively in search results.Hreflang Codes
– These are HTML attributes used to specify a webpage's language and geographical targeting. They help ensure that the correct language version of a page is shown to users.Canonical Codes
– Canonical tags tell search engines that a specific URL represents the master copy of a page. This helps prevent duplicate content issues.Page Status Codes
– These codes tell you if a page is working correctly, has moved, or is broken. Common status codes include 200 (OK), 301 (Moved Permanently), 404 (Not Found), and 500 (Internal Server Error).Page Load Speed
– The speed at which your web pages load can significantly impact user experience and your site's ranking in search engine results.Core Web Vitals
– These are a set of metrics that Google considers important for evaluating a webpage's overall user experience. They include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS).
How to Get Started with Local SEO
Implementing an effective local SEO strategy involves several key steps:
Research for Geo-targeted or Local Keywords
– Identify and target keywords that are specific to the business's location and services to improve local search ranking.Competitor or Industry Analysis
– Analyze the local SEO strategies of competitors and industry leaders to identify opportunities and develop a competitive edge.Google Business Profile Listing Creation and Optimization
– Create a Google Business Profile and ensure it is fully optimized with accurate information and compelling visuals.Get Local Citations (NAP)
– Acquire local citations from reputable online directories and platforms to establish the business's presence and credibility.Connect Your On-Page SEO to Your Local SEO
– Localizing your website by including location-specific landing pages, content, and schema markup.Gather Reviews
– Encourage satisfied customers to leave positive reviews on your Google Business Profile page and respond to those reviews to show engagement.
For a complete overview of SEO, visit our SEO page
Discover how your site can improve with a FREE SEO audit
AMPH
Advertising
Let’s Get Started!
We offer cost-effective and flexible packages to suit the needs of different businesses. Find the perfect match for your next digital marketing campaign.
