What is Social Media Advertising?
On average, there are 1.45 billion people who daily log onto their social media accounts and more than 2.20 billion monthly active Facebook users worldwide. This just shows that statistically, as a digital marketing platform, Facebook is too big and too valuable in expanding market reach to ignore simply.
Another fast-growing social networking platform to date is Instagram This platform is proof that social media can greatly influence purchase decisions. Through premium-quality images and highly optimized content, you can engage your target audience and boost traffic to your site without a hard sales pitch.
Taking advantage of this social networking site is effective in increasing ROI, engaging with your target audience, and securing market success.
Social media marketing can be a lot of fun to create and execute.
You can use videos, images, and text to tell your story and connect with your audience. By getting more eyes on your business, you can build a larger audience, following, and loyal customer base.
A Facebook page with a good mix of organic content postings and advertisements is a good way to improve your connection with your target market. Social media users expect brands to be available via social media to answer their queries about your products and services. As long as they see that your page is always up to date, they will somehow feel that you are always reachable anytime they need you.
AMPH's team of Social media experts can help you achieve your marketing goals, whether you need to boost brand awareness or push for your promotional sales campaign. Our highly trained and certified Social Media specialists in the Philippines are experienced in running different social media campaigns with different objectives ranging from page likes, website traffic, post engagement, app installs, and more. We understand the customer's journey at the back of our hand. Our deep understanding of consumers and their needs allows us to create campaigns that are tailored to your customers, not just to your business.
Let us work together to develop a strategy that meets your goals.
Benefits of Social Media Advertising
Improved Brand Awareness
Active Facebook and Instagram users check their newsfeeds multiple times per day. If done right, constant exposure and visibility of your ads and content will help reinforce your brand and build loyalty to millions of Facebook and Instagram users.
Measurable Results
Social media ads are a pay-per-click (PPC) advertising platform same as Google and YouTube, which means that you only pay when someone clicks on your ad. This makes it easy to track your investment and see how much you're spending on each conversion or engagement.
Precise Targeting
Facebook and Instagram are equipped with targeting options that allow you to narrow your audience based on demographics, location, online behavior, and interests ranging from the pages they like, the celebrities they follow, the events that they attend, and more. You can also retarget those who’ve previously visited your site but did not make a purchase or complete a desired action.
Build Relationships with your Customers
As the world of social media continues to evolve, we can see that lately, buyers are starting to listen more to real people, not brands. They trust the real-life authentic experiences of other people and are no longer just influencers.
Frequently Asked Questions
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