What is TikTok?
TikTok is the latest entertainment platform to have dominated the online world with its short-form videos that users can create, watch, and share with other social media platforms.
Whether it’s a dance cover, tutorials, shopping hauls, more niche content about gardening, interior design, did-you-know videos, or more, TikTok has surely been at the top of its game at the moment. This makes it a good platform for businesses to take advantage in getting their products by making their raw and organic videos viral.
*1.5x
TikTok users are 1.5x more likely to immediately go out and buy something they discovered on the platform. The users of this platform are constantly exposed to short, visually appealing videos. This makes them more likely to be influenced by what they see, and to make impulse purchases.
**68%
68% of TikTok users find advertising content here unique or different from any other platform. Videos in TikTok are typically 15 seconds or less, which makes it more engaging and attention-grabbing than longer forms of advertising.
This entertainment platform is growing, and that alone is a good reason to consider running advertisements on TikTok.
If that is still not enough to convince you
AMPH Advertising is one of the first agencies of TikTok in the Philippines, so companies and brands we work with have the first access to all the latest trends and features of running an advertisement on TikTok.
*Source: TikTok Marketing Science Global Retail Path to Purchase Study 2021 conducted by Material
**Source: 2021 Nielsen Custom Authenticity Study commissioned by TikTok
Why Advertise on TikTok?
With over 1 billion and counting monthly active users worldwide (+22.2%) and a staggering 4 billion downloads, TikTok has transformed from a simple video-sharing app into a go-to platform for businesses seeking to run engaging marketing campaigns. Research shows that TikTok users are 1.5 times more likely to purchase a product after encountering an advertiser on the platform.
This means that a well-crafted TikTok advertising campaign can reach a wider audience, engage Tiktok users, drive traffic to a website and even generate revenue for a new product or service. These ads feature short-form videos that appear between user-generated content. Businesses can tailor their TikTok ads to align with their advertising goals, target audience interests, and budget.
With a well-thought-out marketing strategy, we can help you develop engaging content, yield measurable results, and skyrocket your online visibility.
How TikTok Ads Work
TikTok ads work by targeting an audience based on demographics, interests, and behavioral traits. Advertisers can choose from a variety of ad formats on the platform, including in-feed ads, top-view ads, brand takeover ads, and branded hashtag challenges.
These ads are displayed in the user-generated content through sponsored videos, ads on the For You feed page, promoted trends, and hashtag challenges, which viewers can click to access the ad’s landing page.
Whether it's a small startup or a large corporation, TikTok ads offer a cost-effective way to increase brand awareness and boost sales. The platform provides a variety of ad campaign models, such as cost per mille (CPM) and cost per click (CPC), to meet your specific needs and goals.
Benefits of TikTok Advertising
Promote Your Brand Creatively
There are many creative ways to promote your brand online. This platform can help you experiment with different approaches. You can also collaborate with creative people to produce videos for you or reach out to influencers to create video ads.
Maximize Brand Exposure Potential
Anyone from ordinary people to brands can use TikTok to start trends and go viral. In fact, businesses can take advantage of a TikTok feature called branded hashtag challenges and brand takeovers to promote audience participation and enjoy a wider reach.
Stand Out from the Competition
There are not yet that many brands advertising on TikTok, and it is a good advantage if you are the first among your peers. This way you get to be the top-of-mind of your target audience on the platform where they are mostly at right now.
Why Choose Our TikTok Ads Services?
At AMPH, we have a proven track record of delivering successful TikTok advertising campaigns for a wide range of clients. Our expert team combines in-depth platform expertise, creative innovation, and data-driven strategies to help businesses of all sizes achieve their marketing objectives.
Our TikTok Advertising services include:
- Strategy Development – We work closely with our clients to understand their unique business goals, target audience, and brand identity, and then develop a tailored TikTok advertising strategy to maximize their return on investment (ROI).
- Campaign Management and Optimization – From TikTok Ads Manager account set-up and targeting to ongoing performance monitoring and optimization, our team handles every aspect of TikTok ad management to ensure the success of our clients' campaigns.
- Detailed Reporting and Analytics – We provide our clients with comprehensive performance reports and data-driven insights, allowing them to make informed decisions and continuously improve their TikTok advertising efforts.
Boost your brand's online presence. Contact us, and let’s start crafting your TikTok ad campaign today!
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